Swab ()

The book SWAB by Jon R. Cohen takes readers behind the scenes of the monumental effort to create mass COVID testing programs in the midst of a global pandemic. Cohen, the author and a leading figure in the field, shares the remarkable story of how BioReference Laboratories—a company with no prior pandemic experience and no federal guidance or support—developed processes to test every imaginable segment of the American population.

BioReference Laboratories rose to national prominence as the pioneering force in COVID testing. They were the first to establish a drive-through testing site in New York, the exclusive provider of testing for the NBA “Bubble,” and the testing partner for the NFL and New York City public schools, among many other accomplishments. The company even developed large-scale testing programs capable of testing thousands of people within one hour of special events. Cohen’s book, SWAB, is a case study of crisis leadership and a testament to the dedication and innovation of those involved.

Throughout the book, Cohen shares the challenges and obstacles faced by him and his thousands of employees as they worked tirelessly to create bespoke COVID mass testing programs from scratch. With no roadmap or prior experience to rely on, they navigated uncharted territory, addressing seemingly insurmountable hurdles along the way. Cohen’s storytelling offers readers a visceral and relatable account of the pandemic testing process, allowing them to gain a deeper understanding of the efforts undertaken in combating the virus.

SWAB is not only a captivating narrative, but it also serves as a valuable resource for anyone interested in crisis leadership and pandemic response. Cohen’s experiences and insights provide valuable lessons for future crises and serve as inspiration for those working in similar fields. The book sheds light on the immense challenges faced by healthcare professionals during the pandemic, highlighting their dedication and unwavering commitment to public health.

For anyone who has experienced the anxiety of a COVID test, Cohen’s book offers a unique perspective that will resonate deeply. From the initial uncertainty and fear surrounding the virus to the development of efficient testing protocols, readers are taken on a journey that encapsulates the rollercoaster of emotions experienced throughout the pandemic.

As you read SWAB, you’ll be immersed in the world of COVID testing and gain a newfound appreciation for the efforts of those on the front lines. Cohen’s storytelling and attention to detail bring the experience to life, making it a compelling read for both medical professionals and the general public.

If you want to gain a deeper understanding of the challenges and triumphs faced by the individuals who developed mass COVID testing programs overnight, SWAB is a must-read. By ordering this book, you not only support the author but also contribute to the collective understanding of crisis leadership and pandemic response. Don’t miss out on the opportunity to delve into the captivating world of COVID testing and witness the incredible work of Dr. Jon Cohen and his team at BioReference Laboratories.

Product Details

• Publisher: Skyhorse; June 27, 2023
• Language: English
• ISBN: 9781510778467